Live from #MediaInsight: David Poltrack's C7 monetization strategy

Met up with David Poltrack to hear more about his C7 monetization strategy. While advertisers don't want to shift from C3 to C7, we now live in a VOD world. Networks pull ads after 3 days with VOD, and this causes advertisers to miss out on a large and upscale audience. With a C7 strategy, advertisers could be more dynamic. If they were to buy 7 days of advertising, they could use different executions on different days to keep from becoming stale - and potentially increase impact far beyond what is currently the case with the C3 structure.

ABOUT THE AUTHOR

Ben Proctor is Insights Strategist at Miner & Co. Studio, a New York-based consultancy