Matt HertigCEO & Co-Founder at ChannelMixSpeaker
Profile
Matt Hertig is the CEO & Co-Founder of ChannelMix. He's been at the helm as ChannelMix has evolved from a small analytics consultancy to a six-time Inc. 5000 honoree, serving brands like the NBA, Adidas and Mattel. With more than 15 years in the field, Matt is a nationally recognized thought leader in marketing analytics. He regularly delivers engaging, thought-provoking talks to standing-room-only audiences. Before co-founding ChannelMix, Matt developed an extensive background in CRM, database marketing, data strategy and business intelligence while serving companies such as American Century Investments and Payless ShoeSource.
Agenda Sessions
Making the Case for Marketing: How to Demonstrate Marketing Impact when Budgets Are on the Line
, 4:45pmView Session