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Marketing Analytics & Data Science

Matt Hertig
CEO & Co-Founder at ChannelMix


Matt Hertig is the CEO & Co-Founder of ChannelMix. He's been at the helm as ChannelMix has evolved from a small analytics consultancy to a six-time Inc. 5000 honoree, serving brands like the NBA, Adidas and Mattel. With more than 15 years in the field, Matt is a nationally recognized thought leader in marketing analytics. He regularly delivers engaging, thought-provoking talks to standing-room-only audiences. Before co-founding ChannelMix, Matt developed an extensive background in CRM, database marketing, data strategy and business intelligence while serving companies such as American Century Investments and Payless ShoeSource.

Agenda Sessions

  • Making the Case for Marketing: How to Demonstrate Marketing Impact when Budgets Are on the Line