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Marketing Analytics & Data Science

Sona Abaryan
Senior Manager & Retail Lead at Ekimetrics


Sona is a global retail & consumer sector lead at Ekimetrics, helping companies steer their data opportunities & apply advanced analytics to optimize their marketing mix, customer strategies & operations. She has a solid track record delivering customized data science solutions & driving their adoption amongst some of the largest multi-national brands across Apparel, Luxury, Cosmetics, CPG, Hospitality & QSR industries. Sona was an early team member in the Ekimetrics London office, playing a significant role in their growth and has joined the Americas team on the West Coast to continue Ekimetrics expansion in the region. She holds a BSc from the London School of Economics and does not miss the gloomy weather in London now that she’s based in LA.

Agenda Sessions

  • PANEL: Strategies to Optimize Consumer Interaction through Personalization

  • Why short-term responsiveness to market volatility requires long-term vision

  • Panel: Examining The Evolution Of Analytics & Data Science Spend & Trends