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Marketing Analytics & Data Science

Sunny Zhu
Data Analytics & Operations at Indeed


Sunny is a data professional with 9-yr analytical experience across industries, from advertising consulting, online gaming, and fintech to eCommerce (luxury brands/ furniture). She is currently at a kids eCommerce marketplace and wants to implement the latest digital / product/ data science technology to help new generations parenting. She is well versed in marketing/ strategy/ product analytics and familiar with all trending BI tools/ AB testing platforms. Furthermore, she is a statistics geek and used to build marketing mix modeling, personalization algorithm, time-series budgeting module, and user cluster models for various companies. She has extensive hiring and management experience for high-growth data teams across analytics engineering, data analyst, and data scientist functions. Outside work, she enjoys spending quality time with two kids, traveling, reading & running small businesses

Agenda Sessions

  • PANEL: Strategies to Optimize Consumer Interaction through Personalization