Certificate in Strategic Marketing Management & Measurement

Course Overview

The commercial world is more competitive than ever, with challenges from new competitors, new products and ever increasing customer expectations. Highly dynamic market conditions are set against a global economic backdrop of high inflation and rising prices leading to increased costs and reducing demand. General Managers and Finance professionals need to balance in-year returns with business growth in the future.

Benefits Of Attending

• An in-depth, comprehensive and easy to understand programme in Marketing Activation and Performance Management
• The understanding, tools, and frameworks used to create successful Marketing activity choices
• Fundamental principles of finance and financial data related to Marketing, illustrated in simple everyday examples, avoiding too much theory or jargon

Learning Style

This course is highly practical and very hands-on. Delegates will be grouped in small table teams. They will work together to apply each topic element to a series of exercises chosen to work equally well for B2B or B2C attendees. The teams will share thinking to create a dynamic learning environment and an opportunity to question both theory and practical application.

Who Should Attend

This course would benefit those working in following roles:

• Marketing Professionals
• General Managers
• Product Managers
• Advertising and Promotions Managers
• Digital Marketers

Course Requirements

Delegates must meet two criteria to be eligible for an Informa Connect Academy Certificate of Completion:

• Satisfactory attendance - Delegates must attend all sessions of the course. Delegates who miss more than 2 hours of the course sessions will not be eligible to sit the course assessment
• Successful completion of the course assessment - Assessments will be ongoing and based on in-class participation and activities

Course Methodology

This course uses a combination of workshop sessions, knowledge share and group discussions to provide an interactive approach to knowledge transfer. Delegates will be provided with actionable, impactful tools and frameworks that will allow them to navigate transformation from strategy to execution.

Delivered by Miles

Miles is a commercial leader and consultant with over 25 years of experience in creating strategy, developing and executing commercial and marketing plans, designing organisations and building capabilities, developed through senior roles and engagements in both B2B and B2C markets.

Certified by CPD UK

The CPD Certification Service is an independent accreditation centre working across all sectors, disciplines and further learning applications and supports policies of institutional and professional organisations globally.

Run this course in-house

Informa Connect Academy’s customised training solutions have helped organisations deliver tailored learning in different languages to suit every requirement