Marketing Masterclass
Acquire the most comprehensive coverage of the marketing function to increase the return on your marketing investment
Sign Up for Our Professional Marketing Masterclass Training
The most comprehensive coverage of the marketing function that can be provided.
Course Overview
This workshop will cover both the theory and the practice of marketing, equipping delegates with the skills and knowledge to be able to contribute effectively to the marketing initiatives in their organisation. They cover the roles and responsibilities of brand management and the use of the marketing mix to strengthen your brand(s). Using latest and best practice, learn how to grow and defend your market position and maximise investment return.
What You Will Gain?
- The ability to maximise your marketing performance and create an effective marketing plan for your organisation
- A stronger capability to set clear and measurable objectives and refine results using the right tools
- A competitive advantage by applying best practice methods to optimise your marketing mix
- The skills to strengthen your brand and build deeper, longer-lasting customer relationships
You Will Learn
- How to apply segmentation techniques to identify and target your key audience
- The role of brand management and its relationship to other business functions
- Best practices in product management and how to apply them within your organisation
- How to use marketing tools and techniques to support effective decision-making
Download The Brochure
Agenda Overview:
- Marketing Organisation
- The Product Lifecycle
- Customer Understanding
- Innovation and New Product Development (NPD) and so much more...
Download the Marketing Masterclass brochure for a detailed breakdown of the course content, structure, and certification benefits.
Run this course in-house
Informa Connect Academy’s customised training solutions have helped organisations deliver tailored learning in different languages to suit every requirement.
Bespoke training designed for your organisation only, combining traditional classroom setting, blended and online learning models
Upcoming Courses
schedule Date | maps_home_work Delivery Type expand_moreAll Locations In Person Live Digital | person Trainer | language Language | ||
|---|---|---|---|---|---|
05 Oct 2026 4 days 08:30 14:30 Asia/Dubai | location_on In Person Dubai, UAE | English download_for_offlineDownload Brochure | $5,445.00 $4,445.00 Book by 27 July | ||
05 Oct 2026 4 days 08:30 14:30 Asia/Dubai | location_on Live Digital Online | English download_for_offlineDownload Brochure | $3,895.00 |
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Delivery Type
expand_moreAll Locations
In Person
Live Digital
05 Oct 2026
4 days, 08:30 14:30 Asia/Dubai
location_onIn Person
Dubai, UAE
Language: English
download_for_offlineDownload Brochure$4,445.00
$5,445.00
Book by 27 July
to save $1,000.0005 Oct 2026
4 days, 08:30 14:30 Asia/Dubai
location_onLive Digital
Online
Language: English
download_for_offlineDownload Brochure$3,895.00
Contact us
Is this course for you?
Who Should Attend
This intermediate-level workshop is aimed at individuals who are familiar with or are working in the marketing function, as well as anyone who needs to be aware of the principles of marketing.
This training is also a useful course for anyone who wishes to develop a better understanding of the marketing process and for those who interact with the marketing department and would like a better grasp of all that is involved in the marketing process. The course will also benefit individuals who manage businesses and need to review their marketing strategy or decide on and implement key tactics and marketing activity.
Certification Criteria
You must meet two criteria to be eligible for an Informa Connect Academy Certificate of Completion:
- Satisfactory attendance: You must attend all sessions of the course. If, for any reason, you miss more than 2 hours of the course sessions, you will not be eligible to sit the course assessment
- Successful completion of the course assessment: Assessments will be ongoing and based on in-class participation and activities
Learn More About This Training Course
Delivered by Miles
Miles is a seasoned commercial leader and consultant with over 25 years of proven success in driving revenue growth and market expansion. Adept at crafting winning strategies, executing high-impact commercial and marketing plans, and designing high-performance organisations, Miles has consistently delivered exceptional results in both B2B and B2C markets.
Certified by CPD UK
The CPD Certification Service is an independent accreditation centre working across all sectors, disciplines and further learning applications and supports policies of institutional and professional organisations globally.
Run this course in-house
Informa Connect Academy’s customised training solutions have helped organisations deliver tailored learning in different languages to suit every requirement