Certificate in Measuring, Monitoring & Improving Customer Experience
Achieve service excellence by turning customer insights into measurable improvements that drive customer satisfaction loyalty and retention

Sign Up for Certificate in Measuring, Monitoring & Improving Customer Experience
Course Overview
In a world where exceptional service is no longer optional but essential, this course delves into the critical strategies for achieving service excellence. It highlights the importance of exceeding customer expectations to build loyalty, foster lasting relationships, and differentiate your brand in a competitive marketplace. By exploring the unique challenges of delivering quality in services, where human interaction often makes each experience distinct, the course provides insights into how to consistently meet and surpass customer expectations.
Learning Outcomes
- Develop a customer-centric culture by understanding customer expectations and experiences comprehensively
- Identify the dimensions of customer service and evaluate the impact of customer diversity on service offerings
- Recognise the origins of customer expectations and analyse the factors influencing them
- Examine the four gaps that prevent customer experiences from aligning with expectations
- Apply tools to assess customer perceptions and evaluate the gap between expectations and experiences
Why This Course Is for You
- Master exclusive tools and techniques to measure and improve customer experiences effectively
- Learn how to close gaps between expectations and delivery through actionable frameworks and real-world case studies
- Gain practical insights into managing customer complaints at a strategic level to enhance satisfaction
- Access comprehensive templates, handbooks, and simulations to apply learning immediately in your role

Tahaluf
Headquartered in Riyadh, Tahaluf is a joint venture partnership between Informa PLC, the Saudi Federation for Cybersecurity,Programming, and Drones (SAFCSP), and the Events Investment Fund (EIF).
Tahaluf brings together strategically important commercial communities from the Kingdom of Saudi Arabia, the wider Gulf region, and around the world. Tahaluf hosts award-winning tech events such as LEAP and DeepFest, as well as 24 Fintech, the Global Health Exhibition, Cityscape Global, Black Hat MEA, and CPHI.
Aligned with the ambitions of Saudi Vision 2030, Tahaluf and Informa Connect Academy's training programmes serve as a catalyst for empowerment, equipping professionals with the skills needed to support the nation's growth.
Upcoming Courses
schedule Date | maps_home_work Delivery Type | person Trainer | language Language | ||
|---|---|---|---|---|---|
01 Nov 2026 4 days 08:30 14:30 Arabian Time (GMT+3) | location_on In Person Riyadh, Saudi Arabia | English download_for_offlineDownload Brochure | $5,445.00 $4,945.00 Book by 27 September |
01 Nov 2026
4 days, 08:30 14:30 Arabian Time (GMT+3)
location_onIn Person
Riyadh, Saudi Arabia
Language: English
download_for_offlineDownload Brochure$4,945.00
$5,445.00
Book by 27 September
to save $500.00
Run this course in-house
Informa Connect Academy’s customised training solutions have helped organisations deliver tailored learning in different languages to suit every requirement.
Bespoke training designed for your organisation only, combining traditional classroom setting, blended and online learning models
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Is this course for you?
Who Should Attend
This course is designed for professionals responsible for delivering exceptional customer experiences and seeking to enhance their skills in service quality, customer satisfaction, and operational excellence. Relevant Job Titles:
- Customer Service Manager
- Customer Relations Specialist
- Marketing Executive
- Sales Manager
- Service Quality Analyst
Certification Requirements
You must meet two criteria to be eligible for a CPD/Informa Connect Academy Certificate of Completion:
- Satisfactory attendance: You must attend all sessions of the course. If, for any reason, you miss more than two hours of the course sessions, you will not be eligible to sit the course assessment
- Successful completion of the course assessment: Learners are required to complete the end-of-course assessment with a pass mark of 70% or above
If you do not meet these criteria, you will receive an Informa Connect Academy Certificate of Attendance. If you have not attended all of the course, the Certificate will clearly state the number of hours you attended.
Learn More About This Training Course
Delivered by Alan
Alan brings over 50 years of experience in training and development, with a distinguished career spanning the computer industry, banking sector, and consultancy. His expertise lies in quality management, operations excellence, service excellence, strategy management, and leadership development, making him a trusted authority in delivering impactful learning programmes.
Certified by CPD UK
The CPD Certification Service is an independent accreditation centre working across all sectors, disciplines and further learning applications and supports policies of institutional and professional organisations globally.
Run this course in-house
Informa Connect Academy’s customised training solutions have helped organisations deliver tailored learning in different languages to suit every requirement








