Amy Ro

Senior Manager, Audience Strategy and Research at The New York Times

Speaker

Amy is a senior manager in Audience Strategy & Research at The New York Times, bringing 13 years of media experience and over seven years of expertise in audience research and data analysis. Passionate about uncovering unique and creative ways to tell an audience story, Amy specializes in data-driven marketing, leveraging first-party, third-party, and custom data to inform strategy and engagement. Recently, her focus has expanded to The New York Times’ Games, Wirecutter, and building B2C audience-based evidence to showcase the full power of the NYT portfolio. With a deep curiosity about audience behaviors and content consumption patterns, Amy is dedicated to transforming complex data into compelling narratives that drive meaningful business decisions.