Christian Kurz

Senior Vice President, Global Streaming Research & Insights at Paramount

Speaker

Currently, as Senior Vice President of Global Streaming Research and Insights at Paramount Global, Mr. Kurz oversees all consumer research and insights for Paramount’s streaming services Paramount+ and Pluto TV worldwide. His responsibilities encompass strategic research, audience understanding with a focus on marketing, content, and product insights, consumer behavior analysis, and thought leadership in media and emerging technologies.

Since joining Paramount Global in January 2011 (formerly Viacom), he has pioneered several groundbreaking initiatives that span diverse demographics globally. Notable among these are projects like “Free, Easy, FAST,” about the consumer evolution in free streaming; "Did You Watch? The Power of Talking About TV," exploring the impact of TV conversations on people's lives; "TV Matters," investigating evolving audience technology preferences; as well as audience and generational focused initiatives like "Reflecting Me: Global Representation on Screen," examining how on-screen diversity shapes societal perceptions; “The Next Normal”, a longitudinal exploration of the generational attitudes around the world and their outlooks on life; and multiple kids, youth, and Gen X, Y and Z focused thought leadership projects (e.g. “Generations”, “Kids of the World”, “The World According to Kids”, “My Teen Life”, “Gen X Today”, “The Meaning of Home”).

In addition to his role at Paramount Global, Mr. Kurz contributes to the industry as a board member of egta, the international trade body of multiplatform TV and audio businesses. His prior experience includes roles with Discovery Communications, The Walt Disney Company, and Warner Bros.

Originally from Austria, Mr. Kurz holds degrees from the Vienna University of Economics and Business, Westminster University in London, and the Chartered Institute of Marketing. Before relocating to New York, he lectured part-time at the University of London’s Birkbeck College, sharing his expertise in business, marketing, and media.