Jonathan Broughton

Research Director at PlumResearch

Speaker

Jonathan is a seasoned strategist, consultant and analyst, specializing in digital distribution, media market dynamics, and audience behaviours.

As the Research Director at PlumResearch, he leads with a north-star of consumer-choice and how this effects further trends in consumption, spend and habit building. With an extensive portfolio covering SVOD, FAST, and CTV audience insights, PlumResearch offers unparalleled TV, video, and advertising research globally.

Prior to this role, Jonathan served as Head of Strategy at the EBU, founded Workshare Consulting and held positions at Media Business Insight, IHS Markit and Screen Digest.