Melva Goffney Benoit

Vice President, Content & Sports Sell Side Revenue at VideoAmp

Speaker

As Vice President of Content & Sports Sell Side Revenue, Melva is a veteran industry executive who has specialized in helping broadcast and cable networks understand consumer actions and mindsets to drive revenue. Prior to joining VideoAmp, she led content creation, product strategy, and marketing initiatives for media, entertainment, and consumer brands including Disney, Comedy Central, Cartoon Network, NBC, FOX, and Nickelodeon. In her new role, Melva will focus on maximizing revenue growth across VideoAmp's sell-side clients, particularly within the TV publisher ecosystem and major sports leagues such as the NBA, NFL, and NHL.