Natalie Schuler

Global Marketing Effectiveness Research Partner at TikTok

Speaker

Natalie Schuler is a Global Research & Insights Partner on TikTok's Marketing Science team, where she leverages a research-based approach to craft compelling narratives and thought leadership. Her work centers on Commerce & Search effectiveness to help advertisers tap into TikTok's unique strengths to drive conversions and optimize their media budgets. Before joining TikTok, Natalie worked at IPSY, a top beauty subscription service, where she led consumer insights initiatives aimed at elevating subscriber experience, fostering community engagement, and driving innovation in the beauty industry.