Peter Kent

Head of Custom Research, UK at GWI

Speaker

Peter Kent is the Head of Custom Research UK at GWI and specializes in the design and delivery of bespoke research studies. Working at GWI for 11 years, he has managed and overseen over 3,000 research projects covering topics from media, B2B, B2C, sports, gaming and advertising. In his session he will present findings on the state of the connected TV landscape and how TV consumers are feeling about the content they consume.