Victoria Bowie

Senior Manager, Audience Strategy and Research at The New York Times

Speaker

Victoria brings over 8 years of experience from The New York Times, where she has focused on audience research and strategy to deliver valuable insights and drive revenue-generating relationships with global clients. Beginning her career in the London office, she then transitioned to the New York office over 3 years ago. Her passion lies in delving into The Times’ audience, deciphering varied topics, and showcasing the distinct advertising value offered by The New York Times.

Utilizing a combination of first-party data, syndicated sources, and custom research, Victoria's team analyzes audience interests, behaviors, motivations, and actions, translating these insights into advertising opportunities across The New York Times portfolio. More recently, she has delved into understanding The Athletic’s unique audience, as well as the audiences of Cooking and Audio. Her dedication to leveraging insights and providing strategic direction has been instrumental in driving success in media engagement and business growth.