Relative Insight is a customer intelligence platform that helps organizations to pinpoint reasons behind key customer metrics, whether they are increasing, decreasing, or remaining stable.

Its platform combines AI-powered natural language processing with advanced comparative linguistics to help organizations derive business intelligence from CSAT, NPS and other avenues of customer feedback.

The tool’s unique comparative methodology quantifies which topics, words, phrases, grammar and emotions are prevalent in text data sets, helping you understand what different customer segments are saying — and why.

Relative Insight enables brands, agencies and other organizations derive an enhanced contextual understanding of its customers' needs and wider industry trends.