Last week, New York City Mayor Bloomberg, Media & Entertainment Commissioner Katherine Oliver and Chief Digital Officer Rachel Haot, launched "Made in NY," a multi-platform initiative promoting the city's thriving innovation- geared technology, media and digital sector.
"Growing our local tech industry is an important part of our economic development strategy to bring new businesses to our city and more jobs opportunities to New Yorkers," said Mayor Bloomberg. "The city offers the ideal location for talented people with ground-breaking ideas to start their companies, and the 'We Are Made in NY' initiative is the latest step we're taking to help them grow here."
"Under Mayor Bloomberg's leadership, New York City has become a global tech hub, with thousands of new jobs created in the last decade in the tech sector," said Deputy Mayor for Economic Development Robert K. Steel. "This new campaign will showcase the vibrancy of the City's tech and digital ecosystem."
"At the Mayor's Office of Media and Entertainment, we've been committed to making the 'Made in NY' logo a mark of distinction given to the hundreds of films and TV shows that call New York City home and support our local economy," said Media & Entertainment Commissioner Oliver. "The initiative has been incredibly successful and recognizable and has become a source of pride in the entertainment industry, and our goal is to instill those same feelings of pride among the tech community and celebrate this growing tech sector."
"There has never been a better time to launch and grow a digital company in New York City," said Rachel Haot, Chief Digital Officer. "The 'We Are Made in NY' initiative will link jobseekers to career opportunities, and connect startups to a wide range of resources and benefits spearheaded by Mayor Bloomberg's administration. We are proud that over 900 digital companies make New York City their headquarters, and thank them and our many partners in the initiative for helping to make our City the digital capital of the world."
"'We Are Made in NY' is an innovative initiative that will help to support job creation and ensure New York's standing as the tech capital of the world," said Speaker Christine C. Quinn. "I thank Mayor Bloomberg and Commissioner Oliver for their continued efforts to grow our City's tech industry and to connect startups to the talented New Yorkers who can help their businesses thrive." via the Bloomberg site.
Russo, Social Innovation Lead, Senior Strategist at IIR USA, has a background in technology,
anthropology, marketing and publishing. Russo has worked in a variety of
digital media roles at Hachette Book Group, Aol, and Thomson
Reuters. She is a published poet and maintains a literary blog. She may be reached at vrusso@iirusa.com. Follow her @Literanista.