News
Only Hearing 50% of the Engines Roaring
Keeping consumers aware of a brand's integrity is one of the primary reasons for the utilization of social media. One would assume that all well-adept brands would engage with the community that is online and on mobile devices to keep appearances up, however there currently exists certain brands or even certain industries that are still having trouble with the curve, kind of like Clint Eastwood's outdated method of directing one's thoughts to a chair to get one's opinions through to an audience, implying the methodology of using social media is obscured.
Comblu having just released its fourth annual study of various companies' utilization of social media, "State of Online Branded Communities." The Digital Impact Blog has previously published their findings here of last year's study. With 15 industries, 92 brands, and 219 communities analyzed, Comblu's study helps to illuminate the business side of social media and how it is trending.
| Trouble catching up with modernity? Not like Clint Eastwood! He's got a whole movie about it. (Source: The Washtenaw Voice) |
So the lesson is not to be like Clint Eastwood (unless you are trying to promote an old-school, kind of gritty countenance for your brand) and try to keep ahead of the curve, especially in the online communities that are obviously being utilized by more and more people. Not everyone has the privilege of being Clint Eastwood, acting out a Hollywood-esque, narrative conclusion where everything eventually ends up alright. Businesses in an ever-changing environment of social media must at least keep themselves in the loop in order to stay relevant. So take a look at Comblu's "State of Online Branded Communities" here to familiarize yourself with what is happening with the trends of what businesses have done with social media before you end up confused and frustrated, not knowing what to do for your brand.
| (Source: The Commercial Appeal) |
Chester Wai is a New Media Intern at IIR USA with a specialization in Economics, Cinema, and Cultural Studies. He may be reached at Cwai@iirusa.com