Retailers, You're More Ready Than You Think: A C-Suite Guide to Retail Media

Retail Media is no longer just for big box stores and online giants; it’s quickly becoming table stakes for all of retail, including convenience. But while many retailers assume they’re not ready to launch an RMN, the truth is: you probably already have the foundational assets to get started.In this fast-paced Learning Lab, Mike and Matt from NexChapter will break down Retail Media in simple, business-relevant terms, offering content relevant for those just starting and for leaders who are ready to go deeper. You’ll learn what matters most: first-party data, digital channels, partner monetization, and measurement strategies that tie to retail impact.

What you’ll walk away with:

A clear understanding of what Retail Media really is (and isn’t)
A checklist of foundational elements you likely already have
Common traps to avoid when getting started
Real examples of early-stage RMNs from convenience and grocery
A call to action: how to take your first (or next) step with confidence

Location: Marineland Ballroom 2

Thursday, August 21Thursday, August 21, 2025