Carole IrgangVice President of Insights and Foresights at Philip Morris International U.S.Speaker
Profile
Carole Irgang is an accomplished C-Suite executive and growth architect with a career-long track record of re-engineering marketing ecosystems to drive significant enterprise value. Throughout her tenure with global powerhouses—including PepsiCo, IBM, Kraft Foods, and Godiva—Carole has distinguished herself as a high-velocity leader who treats marketing not as a cost center, but as a commercial growth engine. She specializes in navigating the intersection of complex CPG brand management and high-tech digital performance, consistently delivering double-digit revenue lifts.
Agenda Sessions
Behind the Counter, Ahead of the Curve
, 12:00pmView Session
