Nick Wignall

Director of Enterprise Accounts at Upside

Speaker

Nick Wignall is the Director of Enterprise Accounts at Upside, where he's spent four years helping the industry's largest brick-and-mortar retailers turn complex challenges into measurable growth. His team works closely with enterprise partners to unlock the full value of the Upside network — bringing a merchant-centric, data-driven lens to every conversation. Before Upside, Nick spent a decade at Altria in a range of leadership roles, including Southeast Region Manager for Industry Engagement. He holds a B.S. in Marketing from Iowa State and an MBA from Tennessee Tech, and has served on the boards of several CPG associations across the Southeast.