Paragon Solutions is a Fort Worth, Texas-based retail design, branding, and consulting firm with nearly 40 years of experience. We specialize in convenience stores, travel centers, and specialty retail, helping operators build brands that connect with real customers in real places. From ground-up store concepts and coffee program strategy to forecourt branding and brand identity work, our team turns retail spaces into experiences that drive results. We partner closely with independent operators and growing chains alike, bringing decades of category expertise to every project. At Paragon, we believe it still takes people to understand people.