Key Sessions
Marine Taconet
Decathlon's Journey to Sustainable Packaging
Decathlon SE
Olivier Adam
Design for recyclability, Cost/Efficiency and Brand Appeal…Can we have it all? An ambitious frozen goods packaging project
ExxonMobil
Juan Manuel Banez Romero
Extended Producer Responsibility (EPR) Compliance
Amazon
Hendrik Bruns
Challenges of Implementing Harmonized Waste Labels Across the EU
European Commission
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Day 1 Main Conference
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Day 1 Main Conference
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08:00 - 09:00
Registration & Welcome Coffee
09:00 - 09:10
Opening Remarks by the Chair
- Hans van Bochove - Head of EU Affairs, The HEINEKEN Company
Showing 1 of 1 Streams
A Strategic Approach to PPWR and EPR Regulations
09:10 - 09:35
Packaging & Packaging Waste Regulation (PPWR): A New Era for Packaging Regulations
- Anticipated changes under the PPWR, focusing on recyclability targets, implementation timelines, and delegated acts
- How will these changes harmonize—or challenge—packaging rules across member states?
- Maja Desgrées du Loû - Policy Officer - Packaging and Packaging Waste Directive, European Commission
09:35 - 10:20
Panel Discussion: The Future of the PPWR
The PPWR aims to harmonize packaging regulations across the EU, setting ambitious targets for recyclability, reuse, and recycled content. However, uncertainties remain around its implementation and impact on industry.
- What are the key challenges the industry faces in meeting the new PPWR requirements?
- How can the EU ensure uniform enforcement across member states?
- What role should the industry play in shaping secondary regulations under the PPWR?
- How can the transition timeline be managed to minimize disruptions for businesses?
- What strategies are most effective for companies to prepare for the impending changes?
- Hans van Bochove - Head of EU Affairs, The HEINEKEN Company
- Can Buharali - Senior Director Global Public Affairs, Mondelēz International
- Gunda Rachut - Chair, Stiftung Zentrale Stelle Verpackungsregister
- Steve Claus - Secretary General, Steel for Packaging Europe
- Fiona Durie - Advocacy Consultant, A Circular Economy for Flexible Packaging (CEFLEX)
- Francesca Stevens - Secretary General, Europen
10:20 - 10:45
Extended Producer Responsibility (EPR) Compliance
- Implications of EPR regulation for producers, including eco-modulation of fees and obligations to use recycled content
- How can companies adapt to ensure compliance while optimizing costs?
- Juan Manuel Banez Romero - Head of EU Sustainability Policy, Amazon
10:45 - 11:10
The Circular Economy Act (CEA)
- Data challenges from the single use market of waste perspective
- Oscar Gómez-Prieto - Team Leader - Circular Economy and Waste Statistics, Eurostat, European Commission
11:10 - 11:40
Coffee & Networking Break
Showing 1 of 1 Streams
Innovations and Sustainability in Packaging and Recycling Solutions
11:40 - 12:05
Advanced Recycling: Enabling plastics circularity through technology and collaboration
- Understanding Advanced Recycling
- Accelerating progress towards a more circular economy
- Supporting value chain goals
- Gosia Oledzka - Advanced Recycling Market Development Manager EMEAF, ExxonMobil
12:05 - 12:30
Decathlon's Journey to Sustainable Packaging
- Decathlon's packaging business unit presentation & figures
- Presentation of Decathlon's packaging sustainability strategy
- Focus on the 0 Single Use Plastic project
- Focus on Decathlon's reusable packaging initiative
- Marine Taconet - Sustainable Director for Packaging, Decathlon SE
12:30 - 13:15
Panel Discussion: Reusability, Recyclability, and Biodegradability: Shaping the Future of Sustainable Packaging
As the debate around sustainable packaging intensifies, the choice between reusability, recyclability, and the emerging role of biodegradability poses complex challenges. Each option has unique implications for environmental impact, cost, regulatory compliance, and long-term sustainability.
- What criteria should guide the decision among reusable, recyclable, and biodegradable packaging options?
- How can companies balance targets for reusability, recyclability, and biodegradability with consumer convenience, product safety, and cost-effectiveness?
- What recent innovations in packaging design can support a hybrid approach, enhancing both reusability, recyclability, and biodegradability?
- How do different sustainable packaging choices impact ROI, compliance costs, and the ability to meet regulatory targets?
- Are there sectors where one approach—reusable, recyclable, or biodegradable packaging—is clearly more advantageous for sustainability goals?
- Antonio Roade - Director of Sustainability and Positive Impact, Adolfo Dominguez
- Hans van Bochove - Head of EU Affairs, The HEINEKEN Company
- Jörg Deppmeyer - Managing Director EPR, Der Grüne Punkt – Duales System Deutschland GmbH
- Nadia García - Technical Manager, ADBioplastics
- Larissa Copello - Packaging & Reuse Policy Officer, Zero Waste Europe
13:15 - 13:30
SmartDRS as a significant evolution reshaping the world of Deposit Return Scheme
- An affordable and ecological solution, with system costs significantly lower than those of traditional DRS.
- Robust software and hardware solutions for managing DRS across an entire country, including beverage production lines and, most importantly, smart collection points that enable packaging to be crushed.
- The most secure solution, completely eliminating the potential for fraud.
- Peter Knaz - Executive Vice President, Sensoneo
13:30 - 14:30
Lunch & Networking Break
Showing 1 of 1 Streams
Design and Digital Solutions in Packaging
14:30 - 14:55
Implementation of Eco- modulation in Portugal
- The history of eco-modulation of fees for packaging in Portugal
- The eco-modulation that will come into force in 2026 linking design for recycling guidelines with fee bonuses applied to producers (packers/fillers)
- How can we make the most of digital tools to help producers comply with their reporting obligations?
- How to progress in the future to adapt to the PPWR requirements (preparing for when they come into force)?
- João Letras - Director - Waste Management, Sociedade Ponto Verde S.A.
14:55 - 15:20
Design for recyclability, Cost/Efficiency and Brand Appeal…Can we have it all? An ambitious frozen goods packaging project
- D4R solutions space
- Challenges of flexible packaging
- Commercial Case Study – Moving packaging portfolio for frozen goods from multi-material laminated films to mono-material non-laminated films à reducing weight and designing for recyclability at no additional cost.
- Olivier Adam - Head of Primary Packaging Europe, ExxonMobil
15:20 - 15:50
Coffee & Networking Break
15:50 - 16:15
Design for Recycling: Driving Innovation in Packaging
- Importance of sustainable product design in improving recyclability
- How will digital product passports affect packaging design and material choices?
- Best practices for integrating design principles that facilitate circularity and meet PPWR standards
- Ana Rescek - Head of Global Packaging Technical & Design, METRO AG
16:15 - 16:40
Challenges of Implementing Harmonized Waste Labels Across the EU
- Hurdles in standardizing waste sorting labels and packaging declarations across member states
- The JRC and European Commission are currently conducting research to develop an EU wide labelling approach fit for purpose.
- The JRC gathered evidence from citizens and industry stakeholders via surveys and workshops to iteratively design the system and design of the labels
- This presentation will outline the current stage of the project, present and discuss the prototype with the participants
- Hendrik Bruns - Policy Analyst, JRC - Joint Research Centre, European Commission
16:40 - 17:05
The power of a collective EPR system
- Hester Klein Lankhorst - Chair of the Board of Directors, Verpact
17:05 - 17:10
Chairpersons' Closing Remarks
- Hans van Bochove - Head of EU Affairs, The HEINEKEN Company
17:10 - 18:10
Networking Drinks Reception
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