Day 2: Infrastructure, Technology and the Data Spine
- Mike Jefferson - Managing Director, EPRO
Explore how deposit systems, EPR and reuse infrastructure can complement one another.
Assess implications for brands, retailers and system operators.
Identify areas where greater harmonisation can improve outcomes.
- Margot Clifford Laguette - Sustainability & Public Affairs Manager, Crown Packaging EMEA
Review the latest evidence from European sorting facilities.
Understand how technology is improving quality and yield.
Explore priorities for future investment.
Discuss how industry, regulators and investors can accelerate circular infrastructure deployment.
Examine barriers currently slowing investment.
Explore practical mechanisms that may help unlock progress.
- Fiona Durie - Advocacy Consultant, A Circular Economy for Flexible Packaging (CEFLEX)
- Joachim Quoden - Managing Director, EXPRA
- Dagny Tucker - Co-Founder, Perpetual
- Mike Jefferson - Managing Director, EPRO
- Mike Jefferson - Managing Director, EPRO
What changed and why it matters: the PPWR re‑use targets for transport packaging under Article 29 and what they mean in practice for pallet wrapping and straps.
Load safety and environmental performance: what the evidence shows when single‑use and reusable stabilisation solutions are compared on load stability, GHG emissions and cost across logistics scenarios, drawing on recent independent studies.
Counting re‑use credibly: how “equivalent units” are defined in the reuse calculation under Article 30, the role of ancillary components such as wrapping and straps, and what a proportionate, enforceable methodology could look like, including the scope for criteria‑based exemptions.
Who is responsible for what: the Commission’s August FAQ on manufacturer and producer roles, and the practical implications for film converters who do not control end‑use, recyclability or packaging minimisation.
- Thomas De Meester - Head of European Plastic Films (EuPF), EUPC
Explore practical brand and converter examples.
Examine recyclability, recycled-content and performance trade-offs
Share implementation lessons being applied today.
- Mike Jefferson - Managing Director, EPRO
- Mike Jefferson - Managing Director, EPRO
Explore how DPPs, DoCs, EPR reporting and product data connect.
Assess what harmonisation may realistically look like.
Understand how better data can unlock business value beyond compliance.
- Larissa Copello - Packaging & Reuse Policy Officer, Zero Waste Europe
Explore how DPPs, DoCs, EPR reporting and product data connect.
Assess what harmonisation may realistically look like.
Understand how better data can unlock business value beyond compliance.
The key to high PRC content in DRS PET bottles is a homogenous material composition on the market. This can be adapted to other packaging formats and materials to improve the availability of PCR suitable for use in new packaging.
A project in Norway explored the possibility of such an approach to non-food rigid plastic packaging, including colour sorted MRF and SAS collected material and test of recycled content in multiple cycles.
- Johannes Daae - Head of Development, Green Dot Norway (Grønt Punkt Norge),
- Mike Jefferson - Managing Director, EPRO
Identify realistic applications where AI can deliver efficiency today.
Separate practical tools from unrealistic expectations.
Explore governance approaches that support trustworthy outcomes.
Hear commitments from brands, policymakers and infrastructure leaders.
Identify the key enablers needed during the next three years.
Share practical priorities that can accelerate progress.
- Johannes Daae - Head of Development, Green Dot Norway (Grønt Punkt Norge),
- Mike Jefferson - Managing Director, EPRO