Day 2: Innovations and Future Trends in Sustainable Packaging
- Steve Claus - Secretary General, Steel for Packaging Europe
- Engaging consumers to deliver on our packaging circularity ambitions
- Recycling and reuse, complementary models to increase beverage containers’ circularity
- Case studies and practical applications
- Testing results on packaging detection by shape and characteristics
- Improving sorting accuracy for complex packaging (e.g., PET bottles with PE sleeves)
- Yaseed Chuamoo - MD of Deepnest, Greyparrot
- Key findings from a 5,000-consumer study across Europe on packaging preferences, functionality, and perceived recyclability.
- Carbon footprint analysis of folding cartons, covering the entire production chain, with results due soon.
- Pro Carton’s advocacy for renewable, recyclable, and sustainable packaging solutions.
- Winfried Mühling - Director Marketing and Communications at Pro Carton, Pro Carton
Comparing DRS implementations across Europe and their effectiveness in achieving circularity
Integration of reuse and circular economy principles into deposit systems
Circularity in practice: How DRS systems prioritize function and material flow optimization
Comparative analysis of implementation strategies across The European DRS Association’s 19 member countries
EDRSA's role as a platform for international best practice sharing
- Marián Áč - CEO, Správca Zálohového Systému - Deposit return system Administrator Slovakia
- Evaluating the economic viability and environmental impact of different recycling methods
- Addressing the current crisis in mechanical recycling due to low oil prices
- Mike Jefferson - Director, Verde Research and Consulting
- Exploring successful city-level reuse programs
- Discussion of infrastructure requirements for scaling reuse systems
- Standardisation needs for efficient collection, cleaning, and redistribution
- EU policy recommendations to support broader implementation
- Steve Claus - Secretary General, Steel for Packaging Europe
- Steve Claus - Secretary General, Steel for Packaging Europe
Pipeline Innovation: Successfully transitioned cold cuts packaging from rigid polyester trays to recyclable flexible pouches through extreme lightweighting, downgauging, and value chain collaboration
Integrated Approach: Achieved cost savings and regulatory benefits by simultaneously implementing recyclability, recycled content, and downgauging strategies in a single change management process
Proven Results: Delivered technically successful solutions across frozen goods and wet wipes categories with validated performance on existing packaging lines through strategic material reduction
- Olivier Adam - Head of Primary Packaging Europe, ExxonMobil
- Case studies on successful reusable packaging systems in different sectors
- Research findings on bioplastic flow at material recovery facilities
- Cost-benefit analysis of bioplastic sorting and processing
- Wang Li - Postdoc, Ghent University
- Evaluating claims from the paper industry on plastic alternatives
- Addressing recycling challenges for new composite materials
- Aligning innovation timelines with regulatory deadlines
- Identifying action points and tangible next steps for the forum to continue developing
- Creating economic incentives for sustainable packaging through the Clean Industrial Deal
- Steve Claus - Secretary General, Steel for Packaging Europe