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Packaging Waste & Sustainability Forum
19 - 21 March 2024

Hans van Bochove
Chairman at EUROPEN


Hans van Bochove (1963) is Head of Public Policy at The Coca-Cola Company Europe. He joined the Coca-Cola system in 1998 serving as Director Public Affairs and Communications in The Netherlands for seven years and two years as Sales Center Director. From 2007 to 2011 Hans was Director Public Affairs, Communications and CSR at Starbucks Coffee Company for the Europe, Middle-East and Africa region. He then returned to Coca-Cola as the Vice-President Public Affairs Europe for Coca-Cola Europacific Partners, the largest bottler in the Coca-Cola System, until February 2022. Since 2017 Hans also serves as the Chairman of the European Organization for Packaging and Environment (EUROPEN). Hans holds a master degree in Business Administration from the Erasmus University Rotterdam / Rotterdam School of Management.

Agenda Sessions

  • Opening Remarks from the Chair