TMRE
Part 2: Inside Insights Podcast Series with Horst Stipp
In the second episode of our four-part interview, NBC's Horst Stipp compares YouTube-style 'video snacking' to viewing behavior for more traditional programming. He also discusses how the network's research team is working with advertisers to not only prove that commercials still work, but to actually improve their effectiveness in spite of media fragmentation and fast-forwarding.
Tune in tomorrow for part 3 of the podcast!