Meet Naima: Your guide to partnering success with partneringONE
One of the biggest advantages of subscribing to partneringONE plus is having a dedicated Partnering Success Manager to maximize your deal-making potential. We sat down with Naima Ahmed, Senior Partnering Success Manager, to dive into how she helps our clients achieve results.
What is partnering success?
Simply put, I help our subscribers get the most out of their partnering efforts - tailored to their goals. This can vary a lot across clients so one day is never the same as another.
Some users are searching for opportunities but are short on time so I focus on crafting searches and setting up alerts which send new matches straight to their inbox.
For other clients it’s about managing their prospects and meeting data so I can help streamline their partnering workflows.
For those new to partnering, it might be a case of standing out from the crowd and securing meetings, so I guide them through partnering best practice.
It really depends on what our users need, but our goal with partneringONE plus is to turn partnering from a time-limited activity based around a single event to a year-round process which ensures consistent growth.
How long have you been with partneringONE?
I first joined partneringONE in 2014 on the partnering services team and later worked in product delivery at Informa. I returned in 2023 to lead Partnering Success for partneringONE plus, which has been a great opportunity to help clients improve their partnering strategy and shape the platform’s evolution based on real user feedback.
What can a new client expect from Partnering Success?
Our first meeting is an onboarding & strategy session – We discuss your goals and I train you on partneringONE plus, ensuring you’re set up for success from day one. partneringONE plus isn’t difficult to use, but our training sessions help you focus on the features that will benefit you the most.
Once you are set-up I schedule check-in calls every 4-8 weeks to answer questions, set up alerts for new opportunities, and help refine your outreach strategy. We’ll agree the timing of these between us so it works with your schedule.
Partnering is a year-round activity and my aim is to help you prepare early, search smarter, and follow up effectively to maximize your impact.
Can you tell us about a client success story that has really stood out to you?
One client was struggling to secure meetings, using a scattergun approach to outreach. I worked with them to identify prospects whose goals aligned with their own. Then we refined their messaging, and focused their outreach. At their first event, they had only a handful of meetings. By their next event? Their accepted meetings increased by 300%—helping fill their partnering pipeline.
What else does Partnering Success offer?
Along with regular meetings our team offers
- Training resources to help you master the platform and partnering in general
- Ongoing support via email for quick troubleshooting.
- Exclusive product updates and the opportunity to shape new features based on your feedback.
What’s a standout partnering moment for you?
My focus is on understanding how our clients utilise the partneringONE platform and using this as a baseline for evaluation. One client, for example, had an incomplete profile; their headshot was missing, their company logo had not been uploaded, and their out-licensing assets were listed under the company profile, rather than in the ‘Biopharma/Biotech’ asset section. While these are simple elements that many overlook, they are important to address. Additionally, the client was unfamiliar with partnering best practices and the partnering timeline within the context of the lifecycle. \I started by gaining a comprehensive understanding of the client’s partnering objectives, and then guided them through the process. We successfully met their goals which proved to be highly rewarding for both of us.
Ready to get on the road to partnering success?
Partnering Success is included with a partneringONE plus subscription. Ready to take your partnering to the next level? Reach out for a demo today. (Sewing skills not included.)