Power up your partnering
The case for a single source of meeting data
If there's one thing we've learned from over 25 years of working with licensing companies, it's that managing data can be a real headache. Keeping tabs on your partnering meetings—who you've met, who declined, and who keeps ghosting you—is no easy task.
But here’s the good news: centralizing all your meeting data in one place can supercharge your efficiency, decision-making, and strategic planning.
Faster decision making
With just 4-6 weeks to lock in those crucial meetings, having quick access to your meeting history and prospect lists is a game changer for event preparation. Why waste time debating whether to send another invite to a company that keeps saying no? Instead, focus on rekindling that promising conversation you had last summer. In the fast-paced world of biopharma licensing, every minute counts—don’t spend it sifting through old spreadsheets or outdated customer relationship management systems (CRMs).
Consistency matters
CRMs and spreadsheets are only as good as the data you feed them. And let’s face it—manual data entry isn’t anyone’s favorite task. It often gets pushed aside when deadlines loom. While CRMs are great for tracking active deals, they miss out on crucial details from partnering events, like which companies declined your meetings and why. A reliable partnering meeting tracker keeps this info handy, ensuring you’re always in the loop, whether it’s revisiting a company down the line or managing your CEO’s expectations.
Streamlined data management
Teams change, people move on, and valuable time is wasted when new members have to dig through multiple systems for the info they need. Consolidating all your partnering meeting data in one place makes management and access a breeze. Whether you’re a large team spread across offices or a smaller group, a clear data strategy saves time and keeps everyone on the same page.
How to get started
So, how do you achieve this single source of truth? Here are your options:
1. The basic route: Spreadsheets
If you’re just starting out, a simple spreadsheet can do the trick. partneringONE lets you export your meeting data post-event, so it’s always accessible. But beware: as time goes on, keeping spreadsheets updated becomes a chore, and finding the latest version can be a nightmare—especially if your team is prone to saving local copies.
2. The high-tech route: CRMs
CRMs are another option, and your company might already use one for tracking deals or managing marketing data. However, CRMs only show part of the picture. They don’t track the companies that declined your meetings, and you might not want every little detail entered into a system that senior management scrutinizes. Plus, CRMs can be overly complex for small teams and tough to navigate for large ones.
3. The low-effort route: A partnering tracker
partneringONE plus features a dedicated partnering tracker, offering a seamless solution. It’s integrated with events and our database, allowing you to view meeting history, plan next steps, and get real-time updates as profiles change. For larger companies, it complements your CRM by tracking early-stage meetings without cluttering your system with unnecessary data.
But what about events that don’t use partneringONE? Good news—our new importer lets you bring in meeting data and prospects from other events, giving you a complete view in one place. Your data stays private and secure, with easy search, filter, and tracking features. Even better, we do the import for you, so it really is zero effort.
Ready to see the benefits?
Creating a single source of truth for your meeting data is just one of the benefits of a subscription to partneringONE plus.
Talk to us today to learn how partneringONE plus can revolutionize your data management and help your team stay ahead in the partnering game.
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