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Top 5 partnering mistakes and how to avoid them


Getting everything right from the start is crucial for a successful partnering event. We tapped into the insights of our in-house experts to highlight the most common partnering pitfalls—and how to avoid them.

1. Not hitting "publish" on your profile

Believe it or not, nearly 10% of companies never actually publish their profile before an event. They then wonder why their meeting requests get ignored. Some even fill out the entire profile and just forget to hit "publish."

Pro Tip: Assign one person on your team to keep the profile updated and ensure it’s published. Do it as soon as you register, so it’s off your to-do list.

2. Forgetting to set your availability

You’ve got accepted meetings, but none are scheduled. What happened? Chances are, you haven’t set your availability within the agenda. Do this early, or you might find the other party is already booked up.

Pro Tip: Block off time for sessions, lunch, and breaks. Back-to-back meetings might sound efficient, but you'll perform better with a little downtime.

3. Leaving your profile incomplete

Our recent survey showed that 69% of in-licensing delegates prioritize meeting companies with clear sectors, subsectors, and therapeutic areas. If your profile’s missing these, you’re missing out.

Pro Tip: Fill in all relevant sections before partnering opens. The more info you provide, the more relevant your meetings will be.

4. Ignoring account customization

How often do you want notifications? Want to auto-share contact details? Customizing your partneringONE account can save you time and hassle later on.

Pro Tip: Set up your account preferences the first time you log in, so it’s smooth sailing from there.

5. Forgetting to publish your assets

Many companies remember to publish their profile but forget about their assets. Without these, potential partners might miss you in search or dismiss your meeting request, thinking you have nothing to offer.

Pro Tip: After importing your profile from a previous event, make sure to update and publish your assets. Don’t skip this step—give them a quick refresh to reflect any new developments.


Start your next partnering event on the right foot by avoiding these common mistakes. A little attention to detail now can lead to much more successful connections later.

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