Wednesday, March 18th, 2026 - Day 2 Main ConferenceWednesday, 18 March 2026 - EST/EDT (Eastern Daylight, GMT-4)

• Examine the multidimensional barriers to medication access across different demographic and income groups, revealing how factors like housing stability, transportation, health literacy and cultural context create distinct challenges requiring tailored solutions
• Explore creative funding mechanisms that extend beyond traditional models to address social determinants of health, including public-private partnerships, foundation collaborations and community-based initiatives that support the whole patient
• Learn sustainable financial approaches that integrate demographic insights and social needs assessments to create more equitable and effective medication access programs for vulnerable population

There’s no shortage of need for financial assistance. However, this session goes beyond the financial to convene nonprofit patient advocacy leaders to provide insights as to how advocacy, education and navigation services are emerging as powerful tools to support patients facing affordability challenges. Hear from experts on innovative strategies that are helping individuals better access the care they need.

• Master legal challenge frameworks and pressure campaign strategies for influencing federal regulators, including decision points for determining when and how organizations should pursue different advocacy approaches

• Develop multi-stakeholder coalition models that leverage cross-sector collaboration opportunities and engage policymakers through coordinated advocacy efforts that amplify impact and credibility

• Learn data-driven advocacy techniques for collecting, analyzing, and strategically deploying healthcare data to support policy change initiatives and demonstrate the real-world impact of proposed reforms

• Discover innovative approaches to remote healthcare delivery that improve medication adherence, expand program reach and reduce qualification barriers through strategic partnerships

• Gain actionable insights into optimizing hub services through technology-enabled coordination between manufacturers, providers and patients that measurably improve patient outcomes

• Learn practical strategies for implementing and measuring the effectiveness of integrated care delivery models that balance technological innovation with personalized patient support

Discover insights to strengthen PAP stewardship with practical strategies that address today’s challenges and prepare your organization for the future of patient assistance.

• Learn how to improve the experience of key stakeholders—patients, providers, and manufacturers—by addressing common pain points and defining what “great” support truly looks like

• Discover practical approaches to identifying and minimizing fraud and abuse, including monitoring techniques, analytics and workflow safeguards

• Explore best practices for managing eligibility at the NDC/product level, and understand the implications for compliance, accuracy and future program design

• Gain insights into emerging risks, evolving eligibility requirements and the technology and governance models that will shape PAP programs going forward

AI replacing people? Or creating new opportunities? In PAP operations, where every call is high stakes and there are no do overs, AI is turning compliance from a burden into a strategic advantage. In this session, hear patient calls where reportable events are hidden in the conversation. Understand how AI is already expanding our capacity, sharpening quality and giving teams back the time to serve patients better. AI isn’t the threat. It’s the unlock. And we’ll show you how.

• Gain insights into recent survey data on patient awareness of financial assistance programs and barriers to discovery and enrollment in the bleeding disorders community

• Examine the cascading effects when healthcare access fails, including delayed treatment, worsened health outcomes and escalating financial and emotional burdens for patients and systems

• Learn from real-world stories and data from assistance program participants to inform broader discussions on financial aid programs and uncover opportunities for systemic improvements

Healthcare interactions often become adversarial when they don't need to be. This session explores how understanding fundamental principles of human tribal psychology can transform confrontational encounters into collaborative partnerships, ultimately improving patient care and medication access.

• Deescalate tense situations before they spiral into conflict

• Reorient conversations from adversarial to collaborative frameworks

• Ground interactions in shared values and common goals

• Steer discussions toward productive problem-solving rather than defensive positioning

Healthcare has spent years replacing parts of the patient support engine without ever rethinking the system itself. This session challenges the point-solution mindset and explores why true progress requires rebuilding patient support from the engine up. Redi Health will be joined by panelists from Pfizer and Stratis Group to share insights from a recent Executive Roundtable and discuss how integrated partnerships are creating seamless, fully powered experiences for patients, manufacturers, and partners alike. Join us to explore how forward-thinking organizations are moving beyond fragmented solutions and rebuilding patient support for the next generation of patients.

When a patient is prescribed a specialty medication, multiple organizations spring into action — each with its own tools, messages, and systems. The result is a fragmented experience where patients receive overlapping or contradictory communications about benefits, onboarding step and support services. In this talk, hear about new data from a cross-stakeholder communication study that uncovers how often patients receive redundant messages during their first weeks on therapy. By mapping real communication logs, understand where misalignment between Hubs, Specialty Pharmacies and providers creates digital noise that slows onboarding and increases drop-off.

• Pinpoint redundant communication streams across your ecosystem

• Streamline messaging responsibilities to reduce patient burden

• Build a unified digital pathway that preserves compliance while eliminating overlap

Join fellow industry leaders for breakout discussions on the topics that will help your program elevate patient impact in 2026:

• Designing Scalable Direct-to-Patient Models for Today’s Market

• Navigating Ongoing Payer and Policy Shifts Impacting Patient Access

• Reimagining Patient Support Programs with End-to-End AI

• Advancing Patient-Centric Support through Connected Stakeholder Experiences

• Optimizing Program Effectiveness Across the Product Lifecycle

• Explore the unique role of PAPs in addressing health disparities through inclusive language, culturally responsive approaches and community engagement

• Compare resource navigation versus direct provision models for vulnerable populations, including effectiveness metrics and strategies for connecting patients with community resources

• Discover frameworks for effective cross-sector collaboration that overcome alignment challenges and build sustainable partnerships between pharmaceutical companies and non-profit organizations

• Master adaptive strategies for responding to insurance policy changes, bridging coverage gaps during transitions and opportunities for coordination between commercial insurance and patient assistance programs to create seamless patient experiences

• Gain valuable insights into current coverage policy trends, the impact of vertical integration and practical approaches for anticipating and addressing insurance volatility

• Develop actionable frameworks for insurance navigation that empower your organization to proactively address coverage challenges, minimize disruption to patient care, and optimize assistance program effectiveness

• Understand the appeals process

• Understand the unique power of the clinician’s voice in shaping policy, improving access and advocating for patients

• Explore how nurses and healthcare professionals can share knowledge and learn from one another to drive collective impact.

• Strategize on how to foster collaboration beyond hospital walls through candid, ground-level conversations that lead to transformative outcomes

• Master growth management strategies for seamlessly onboarding new clinics and facilities while maintaining consistent service quality and operational excellence across expanding geographic footprints

• Gain practical frameworks for talent acquisition, staff development and resource allocation that enable your medication access program to scale effectively while continuing to meet patient needs and organizational objectives

As the demand for faster, more accurate benefit verifications grows, hubs and manufacturers are turning to artificial intelligence to streamline the process. This session explores how voice AI is being applied to automate data gathering from insurance companies.

• Gain insight into real-world use cases, implementation strategies, and the impact on access services teams.

• Learn how AI is reshaping benefit verification workflows and setting new standards for speed and accuracy in patient support.

The Inflation Reduction Act has created new prescription coverage challenges for Medicare Advantage populations, requiring innovative operational solutions. This session showcases how one organization successfully deployed an enterprise-wide automated Patient Assistance Program hub in 2025, transforming patient access and care delivery through streamlined workflows and enhanced collaboration.

• Examine how Inflation Reduction Act changes to Medicare Part D benefits are creating new patient financial barriers and operational challenges for healthcare organizations

• Discover an innovative platform approach that streamlines Patient Assistance Program applications and linkage processes, dramatically improving efficiency in Primary Care Medical Group settings

• Gain practical frameworks for building comprehensive workflows that enhance provider-patient collaboration and create seamless engagement throughout the assistance program journey

Unlock the next evolution of your patient support strategy with an interactive, data driven solution summit designed for leaders overseeing PAP and hub program performance.

The Cardinal Health Sonexus Access and Patient Support team will debut findings from our second Industry Hub Evolution Survey — a two year check in from 200 biopharmaceutical manufacturers that reveals how hub and PAP models have shifted, where organizations are accelerating, and where critical capability gaps remain. Attendees will see how their own programs benchmark against peers across operations, technology and risk management maturity.

Through interactive polling and facilitated roundtable discussions, participants will examine:

• What the new industry data signals about the future of patient support services strategies

• How high performing organizations are evolving strategy across operations, technology, risk governance, etc.

• How hybrid operational models deliver new efficiencies

Attendees will walk away with actionable strategic considerations and benchmarking insights for evolving patient support services strategies.