Day One: Monday, June 1, 2026
Canadian healthcare is changing rapidly. Are your patient support programs ready? Gain clarity on the latest Health Canada regulations and provincial variations that are reshaping compliance and care delivery. See how leading organizations are innovating to stay ahead of regulatory shifts while delivering exceptional, patient-centered experiences.
- Understand the newest Health Canada guidelines and their impact on PSPs.
- Navigate provincial differences with strategies that strengthen program success.
- Apply forward-thinking approaches that combine compliance with superior patient engagement.
- Michelle Capon - National Director, Patient Support Programs & Customer Service, GSK
Patient support programs play a critical role in improving access, adherence, and overall patient outcomes—but strategies that succeed in one country don’t always translate seamlessly to another. Explore how regulatory, cultural, and operational factors shape PSPs in different healthcare systems, and uncover actionable ways to adapt models for success in new markets.
- Identify key structural and regulatory differences that influence how PSPs are designed and delivered across jurisdictions.
- Pinpoint opportunities to adapt established program models to fit the realities of new healthcare environments.
- Gain practical strategies for navigating cultural, logistical, and operational challenges when expanding PSPs across borders.
Building a PSP that meets regulations and patient needs requires more than compliance—it demands sustainability. Through a real-world example, see how programs can deliver long-term value for patients and healthcare providers.
- Analyze a real-world PSP designed for Canadian regulatory and patient requirements.
- Apply proven methods to ensure long-term program viability and impact.
- Balance compliance, patient outcomes, and operational efficiency for lasting success.
- Michelle Capon - National Director, Patient Support Programs & Customer Service, GSK
- Dustin Ferretti - Patient Experience Manager, UCB
Canada’s diversity demands a unique approach to patient-centric care. Gain insight into emerging trends and technologies that are redefining engagement and shaping the future of healthcare delivery.
- Address cultural and regional diversity in patient-centric program design.
- Evaluate cutting-edge technologies driving the next generation of patient engagement.
- Anticipate future trends that will transform patient support strategies.
Join an interactive discussion on the most pressing issues shaping PSPs. Share ideas and best practices for navigating reimbursement challenges, building strong partnerships, leveraging technology, and improving access to underserved communities.
- Tackle provincial reimbursement complexities and payer relationships.
- Strengthen vendor partnerships to optimize PSP performance.
- Integrate digital tools and telehealth for greater program efficiency.
- Remove barriers to care for rural and Indigenous populations.
- Farah Jivraj - Head, Market Access, Policy and Stakeholder Relations, Biogen Canada
- Dustin Ferretti - Patient Experience Manager, UCB
Demonstrating the effectiveness of patient support programs is essential for securing resources and driving innovation. This session explores strategies for measuring impact, building a compelling business case, and maintaining a patient-first approach while adapting to industry trends.
- Identify crucial qualitative and quantitative metrics and consolidate fragmented data for clear reporting.
- Develop strategies to secure leadership buy-in, justify budgets, and communicate value to stakeholders.
- Balance patient needs with financial constraints while navigating policy and reimbursement changes.
- Louise St-Onge - Marketing, Patient Support Programs & Advocacy Lead, Tanabe Canada
Effective collaboration is the cornerstone of patient safety and success. Explore how to align goals across pharma, providers, and patients to create seamless, supportive experiences that drive better outcomes.
- Build partnerships that prioritize patient outcomes and safety.
- Strengthen communication and coordination across all stakeholders.
- Foster trust and shared understanding to improve collaboration and patient impact.
