Day Two: Tuesday, June 2, 2026Tuesday, 2 June 2026

Explore how social media is transforming healthcare engagement by bridging gaps between patients and providers, fostering trust, and amplifying patient support initiatives.

• Understand the role of patient voices in shaping healthcare narratives and driving meaningful conversations.
• Examine strategies to strengthen education and engagement through authentic patient-driven content.
• Leverage social media platforms to expand program reach and enhance patient support efforts.

An inside look at the creation and launch of a complex patient support program built to ensure equitable access, streamline a highly intricate care pathway, and deliver exceptional patient and provider experiences.

• Strategies for designing support programs that truly center patient needs while remaining intuitive for customers and easy to navigate.
• Approaches to overcoming systemic and logistical challenges to ensure timely, equitable access to care.
• Lessons learned from integrating insights across patients, providers, payers, field teams, and internal partners to refine and elevate program impact.

Data is revolutionizing PSPs. See how real-world evidence (RWE) informs program design, measures impact, and improves patient outcomes through actionable insights and case studies.

• Use RWE to optimize PSP strategies and performance.
• Apply analytics-driven methods to measure program effectiveness.
• Review success stories showcasing RWE integration in Canadian PSPs.

Patient Support Programs are becoming more complex and costly, creating increasing pressure on pharmaceutical companies to improve visibility, governance, and financial sustainability. Technology, analytics, and emerging AI capabilities are beginning to support a shift from reactive program management to more proactive, data-driven oversight. This session explores how the PSP operations are evolving and how digital tools and analytics can improve transparency, performance measurement, and operational decision-making across the PSP ecosystem.

• Understand how the PSP operating model is evolving and where technology and analytics can support stronger program oversight and sustainability.
• Explore how AI and digital tools can assist with operational workflows, exception management, documentation review, and insight generation across PSP activities.
• Examine how integrated data platforms and performance dashboards can improve transparency, financial oversight, and strategic decision-making.
• Discuss practical examples of how technology can strengthen PSP governance, support audit readiness, and reduce operational complexity.

Rare disease patients face unique barriers. Understand how PSPs can be tailored to deliver personalized care, improve access, and foster collaboration among stakeholders to support this underserved population.

• Identify the distinct challenges rare disease patients encounter.
• Customize PSPs to meet specialized needs and improve outcomes.
• Collaborate effectively to deliver comprehensive support for rare disease patients.

Patient data is the key to innovation. Learn how to collect, analyze, and use data ethically to personalize care, enhance decision-making, and drive better outcomes in PSPs.

• Apply best practices for managing patient data while ensuring privacy.
• Use analytics to uncover insights that improve care and program success.
• Examine real-world examples of data-driven innovation in PSPs.