Agenda for Day 1 - Monday June 1, 2026Monday, 1 June 2026

Beth Vanstone shares her journey from mother to advocate after her daughter’s rare disease diagnosis, revealing the real‑world barriers patients face in accessing life‑changing therapies. Drawing on her public fight to reform Canada’s drug approval and reimbursement systems, Beth offers a powerful call for faster, fairer, and more meaningful collaboration between patients and the pharmaceutical ecosystem.

Canadian healthcare is changing rapidly. Are your patient support programs ready? Gain clarity on the latest Health Canada regulations and provincial variations that are reshaping compliance and care delivery. See how leading organizations are innovating to stay ahead of regulatory shifts while delivering exceptional, patient-centered experiences.

• Understand the newest Health Canada guidelines and their impact on PSPs.

• Navigate provincial differences with strategies that strengthen program success.

• Apply forward-thinking approaches that combine compliance with superior patient engagement.

Building a PSP that meets regulations and patient needs requires more than compliance—it demands sustainability. Through a real-world example, see how programs can deliver long-term value for patients and healthcare providers.

• Analyze a real-world PSP designed for Canadian regulatory and patient requirements.

• Apply proven methods to ensure long-term program viability and impact.

• Balance compliance, patient outcomes, and operational efficiency for lasting success.

Canada’s diversity demands a unique approach to patient-centric care. Gain insight into emerging trends and technologies that are redefining engagement and shaping the future of healthcare delivery.

• Address cultural and regional diversity in patient-centric program design.

• Evaluate cutting-edge technologies driving the next generation of patient engagement.

• Anticipate future trends that will transform patient support strategies.

Join a dynamic, debate-style roundtable exploring whether PSPs are a cost center or a strategic investment. Participants will be assigned positions and work in teams to build arguments before engaging in a structured debate, examining how organizational perspectives influence funding, innovation, and program design, while also addressing access challenges and opportunities to optimize performance.

• Debate PSP as a cost vs. an investment and its impact on decision-making, resource allocation, and innovation

• Explore how to optimize PSPs, including leveraging them for real-world evidence and broader strategic value

• Address reimbursement complexity and payer relationships to improve patient access, with digital enablement and equitable access integrated throughout

Demonstrating the effectiveness of patient support programs is essential for securing resources and driving innovation. This session explores strategies for measuring impact, building a compelling business case, and maintaining a patient-first approach while adapting to industry trends.

• Identify crucial qualitative and quantitative metrics and consolidate fragmented data for clear reporting.
• Develop strategies to secure leadership buy-in, justify budgets, and communicate value to stakeholders.
• Balance patient needs with financial constraints while navigating policy and reimbursement changes.

Effective collaboration is the cornerstone of patient safety and success. Explore how to align goals across pharma, providers, and patients to create seamless, supportive experiences that drive better outcomes.

• Build partnerships that prioritize patient outcomes and safety.
• Strengthen communication and coordination across all stakeholders.
• Foster trust and shared understanding to improve collaboration and patient impact.