Day Two: Tuesday, June 2, 2026
Explore how social media is transforming healthcare engagement by bridging gaps between patients and providers, fostering trust, and amplifying patient support initiatives.
- Understand the role of patient voices in shaping healthcare narratives and driving meaningful conversations.
- Examine strategies to strengthen education and engagement through authentic patient-driven content.
- Leverage social media platforms to expand program reach and enhance patient support efforts.
An inside look at the creation and launch of a complex patient support program built to ensure equitable access, streamline a highly intricate care pathway, and deliver exceptional patient and provider experiences.
- Strategies for designing support programs that truly center patient needs while remaining intuitive for customers and easy to navigate.
- Approaches to overcoming systemic and logistical challenges to ensure timely, equitable access to care.
- Lessons learned from integrating insights across patients, providers, payers, field teams, and internal partners to refine and elevate program impact.
- Patricia Hrynyk - Patient Support Lead, GSK
Data is revolutionizing PSPs. See how real-world evidence (RWE) informs program design, measures impact, and improves patient outcomes through actionable insights and case studies.
- Use RWE to optimize PSP strategies and performance.
- Apply analytics-driven methods to measure program effectiveness.
- Review success stories showcasing RWE integration in Canadian PSPs.
AI and digital tools are redefining patient communication. Learn how these technologies enable personalized, efficient, and scalable interactions that improve engagement and accessibility.
- Implement AI-driven tools for tailored patient communication.
- Leverage telehealth solutions to expand access and streamline care.
- Apply digital strategies that enhance engagement and program success.
Rare disease patients face unique barriers. Understand how PSPs can be tailored to deliver personalized care, improve access, and foster collaboration among stakeholders to support this underserved population.
- Identify the distinct challenges rare disease patients encounter.
- Customize PSPs to meet specialized needs and improve outcomes.
- Collaborate effectively to deliver comprehensive support for rare disease patients.
Patient data is the key to innovation. Learn how to collect, analyze, and use data ethically to personalize care, enhance decision-making, and drive better outcomes in PSPs.
- Apply best practices for managing patient data while ensuring privacy.
- Use analytics to uncover insights that improve care and program success.
- Examine real-world examples of data-driven innovation in PSPs.