Day 1, November 20, 2025Thursday, 20 November 2025 - ET (Eastern Time, GMT-05:00)

Hear directly from top patient services leaders to gain insight into their hottest challenges and greatest triumphs. Discuss what’s keeping them up at night and their highest priorities moving into 2026. Have a chance to ask questions that address your biggest pain points.

• Discuss the challenges associated with off-label patients and the opportunity to pull them through to therapy

• Strategize on the increased complexity in the PA process

• Understand how to have a consistent brand experience without promoting commercial priorities

• Peek into the future to understand how patient services will continue to evolve, including any new roles, technologies or strategies that you should be aware of

This session defines strategies for demonstrating the effectiveness of your patient support program, focusing on return on impact, building your business case, balancing outcomes with costs and adapting to industry trends.

• Identify crucial metrics, both qualitative and quantitative, for program success and implement best practices for consolidating fragmented data across various touchpoints

• Develop strategies to secure leadership buy-in, justify budget allocations and effectively communicate the value of patient services to internal stakeholders. Determine the optimal level of support that balances patient needs with program sustainability.

• Maintain a patient-first approach while managing financial constraints and consider the impact of policy and reimbursement changes on future support strategies

• Discuss how industry leaders are innovating in the patient support space, addressing evolving challenges and setting new benchmarks for program effectiveness and efficiency

Uncover the rapidly evolving landscape of direct-to-patient distribution channels in the pharmaceutical and healthcare industries.

• Examine the driving forces behind the growth of direct-to-patient distribution models

• Analyze successful case studies of pharmaceutical manufacturers implementing direct-to-patient channels

• Explore the role of technology in enabling efficient and secure direct-to-patient distribution

• Evaluate the impact of direct-to-patient distribution on patient outcomes, adherence and satisfaction

• Identify strategies for overcoming logistical challenges and explore the integration of direct-to-patient channels with existing patient support programs and healthcare systems

As you look to level up your patient support offerings, it’s essential to have a robust program with personalized support. During this session, dive into the power of connection to understand how it can transform patient outcome.

• Learn best practices in empowering your nurses to create meaningful, high touch patient connections that go beyond routine check-in

• Expand your thinking on the scope of field-based roles and how the evolution of blended roles can continue to improve the patient experience

• Take home strategies to implement at your own organization that combine human and digital strengths to ensure an all-encompassing program

Explore the transformative potential of AI in patient support programs, balancing cutting-edge technology with personalized care. In this session, we’ll demystify artificial intelligence for patient support leaders and provide a practical path for developing your own AI maturity roadmap. You’ll learn: 

• What AI really means in healthcare by evaluating real-world case studies  

• Explore key performance indicators to measure AI's impact on patient experience and outcomes 

• How to identify your current AI maturity level and build a phased strategy 

As the patient support landscape continues to evolve, so do the regulatory requirements and level of oversight around programs. Hear directly from government regulators regarding top trends, focal points and priorities for patient support programs in 2025 and beyond.

More than two-thirds of patients either never start or discontinue treatment within 12 months. Fragmented systems, manual processes, and poor coordination across stakeholders remain pervasive, stalling even the best intentions. Join leading innovators to explore how the next wave of patient-centricity is taking shape. Grounded in findings from the annual State of Patient-Centricity in Biopharma report, this session will examine how commercial leaders are addressing patient access and support challenges, including data-driven collaboration and AI.

Explore strategies, and understand the distinct operational considerations, in creating innovative patient support in the rapidly evolving cell and gene therapy landscape.

• Understand program design considerations for the complex patient journey that is associated with cell and gene therapy, including logistics, site readiness and long-term follow-up

• Unlock holistic affordability solutions and communication strategies to navigate the high cost and intricate payer landscape

• Identify emerging trends, and potential hurdles, within the innovative therapy space

This session explores the evolving relationship between manufacturers and payers, examining its critical impact on patient services. Industry experts will discuss how innovative technologies are reshaping these dynamics, offering strategies to optimize collaboration and improve patient outcomes.

• Analyze current trends in manufacturer-payer relationships and their influence on patient support programs

• Explore cutting-edge technologies transforming communication and data sharing between stakeholders

• Discuss innovative approaches to value-based agreements and outcomes-based contracting enabled by technology

• Examine the latest regulatory requirements (e.g., GDPR, CCPA) for patient data protection

• Navigate the complexities of obtaining and maintaining valid patient consent for data usage and address challenges in managing patient data rights (access, deletion, portability)

• Discuss compliant approaches to data sharing across internal departments and with external partners

• Evaluate compliance risks associated with sharing patient data with service providers, and other partners, and develop robust vendor assessment and monitoring processes to ensure data protection

Field and sales teams are immeasurably valuable to patients, though there are several compliance considerations that must be considered to mitigate risk. 

• Benchmark on best practices to train and monitor field and sales activity

• Explore innovative communication strategies that enable field and sales teams to convey program value while still being within regulatory boundaries

• Learn best practices for compliant cross-functional communication and information sharing among field and sales roles

• Highlight key areas of concern, including script usage, medical reporting boundaries and compensation nuances

• Identify strategies to ensure that you are hiring people with the correct skill set for your patient population

• Learn how to design a comprehensive training program that keeps your team at the forefront of best practice

• Benchmark on techniques to foster a culture of acceptance, excellence and accountability

• Create a robust compliance framework that safeguards your team and organization while enhancing patient care