Katie Streten

Head of Creative Strategy at Emota

Speaker

Katie has worked in experiential strategy for 16 years and has been leading the Strategy discipline at Emota (formerly WRG) for 2.5 years. In that time she has developed strategies for internal and external pharma events and congresses with some of the world's leading pharmaceutical companies, as well as delivering strategy for brands outside of pharma such as RICOH, Neff and B&Q.

Previously Katie was Head of Experiential Strategy at VMLY&R Commerce, MENA and before that Head of Strategy and Insight at Imagination, Detroit. With specific expertise across both B2B and B2C creative strategies and the development of purposeful, insight-driven executions, Katie has driven experiential strategies for multinational companies in pharma, tech, finance, automotive and retail.