Public library looks at segmentation

The Topeka and Shawnee Public Library System has segmented their market in order to better provide for the members of their different branches. By looking at the populations around the branches of their library, they've been able to get a sense of what they should carry at each library. For libraries surrounded by lots of elementary schools, they'll have a larger children section, and for areas where lots of adults live, they'll provide more best sellers, etc. Watch the webinar of their findings here.

Source: EIS Education Community