Une Marija Jurkstaite

Chief Business Officer at Žalgiris Arena

Speaker

Une Marija Jurkstaite represents European basketball club Žalgiris Kaunas that is one of the oldest teams in the EuroLeague. The club operates the largest indoor arena in the Baltics – Žalgirio arena. Along with basketball Žalgiris organization also manages professional football, rugby and esports clubs. Since Une became Ticket Sales Director of BC Žalgiris Kaunas in a couple of years many new projects were implemented and the gain from ticketing doubled. This summer Zalgiris Kaunas was awarded the Euroleague Devotion Marketing Award for its exceptional Ticketing Acceleration program. The club accomplished a marketing strategy based on new market needs and requirements. It is an example of how to meet and exceed fans’ expectations, enhance their game-day experience, increase their engagement through social media, and explore new ticketing sales opportunities that lead to revenue increases. Recently Une became the Chief Business Officer of the club and now focuses on business growth.