Alex RossSenior Director, Trade & Channel at Avidity BiosciencesSpeaker
Profile
Alex Ross is a seasoned trade and channel strategy leader with more than 15 years of experience helping rare disease, specialty, and oncology therapies reach the patients who need them most. She’s built national distribution ecosystems, led high-stakes commercial launches, and partnered across the industry—from biotech start-ups to major wholesalers—to improve access, strengthen operations, and drive meaningful impact. Alex is known for bringing clarity to complex channel challenges, building strong partnerships, and creating solutions that blend operational excellence with patient-centered thinking. Her work has supported multi-billion-dollar portfolios, major 3PL transitions, and transformative access models across the healthcare landscape.
Agenda Sessions
Section 2: Bridging Two Worlds – Tailoring Launch Strategies for Rare Disease vs. Non-Specialty Markets
, 1:45pmView Session
