Elizabeth HorningDirector, Provider Solutions Marketing at McKessonSpeaker
Profile
Elizabeth Pauley Horning is Director, Provider Solutions Marketing at McKesson and a strategic marketing leader with extensive experience across specialty pharmacy, rare disease, oncology, and multispecialty care. Throughout her career, she has helped shape the marketing strategy, positioning, value propositions, and brand narrative for Biologics by McKesson, communicating the unique value of specialty pharmacy and rare disease support to patients, providers, and industry partners. Passionate about improving the patient journey, Elizabeth brings a unique perspective on how effective positioning and value communication can strengthen brands while advancing awareness, access, and support for individuals facing life-altering health conditions.
Agenda Sessions
Building an All-Star Rare Disease Brand – Mastering Positioning and Value Communication
, 2:00pmView Session
