Reaching Out to Your Customers

In a recent post at The Social Organization Rachel Happe discusses how to influence social media in an organization.
The most important part of social media is creating better relationships. However, with this new speed that social media brings to organizations, we can build better relationships faster and start doing business faster.
Rachel Happe believes that the best way to bring this into the organization is through a small, enthusiastic group of people. And then focus on creating the important relationships with those who share interests. Are you going to focus your networking with other businesses or are you reaching out to your customers and inviting them to take part in your product line?