Reaching the younger crowd

A recent survey by Synovate shows that young adults ages 18-24 do respond to branding online, they create conversations about it, and they posted brands to their personal web pages and social networking sites.

- 28 percent say they talked about a brand on a discussion forum
- 23 percent added brand-related content to their IM service
- 19 percent added branded content to their homepage or favorite social sites

The younger generation chooses which brands they want to be associated with. Are you giving them the tools do free advertising for you? What are some of the companies you've seen give this generation tools to promote you online?