Mr Rob Llewellyn

Founder & CEO at CXO Transform

Course Director, Trainer, Speaker

With over 30 years of international experience in transformation leadership and executive development, Rob has worked with senior leaders across the Middle East, Europe, and more than 30 countries worldwide. His consulting and training expertise spans both public and private sectors, with a strong track record in the Kingdom of Saudi Arabia since 2003.

Rob played a key role in the early formation of SADAD, helping to take it from concept to implementation as part of a national-scale transformation initiative. His leadership contributions have supported major programmes across sectors, including government, energy, and financial services, guiding executives through complex modernisation and digital change.

As a transformation and AI leadership specialist, Rob has advised and trained Fortune 100 and Global 2000 executives on how to design enterprise strategies that deliver measurable impact. Recognised as a thought leader in AI strategy and enterprise transformation, he helps organisations translate technology potential into business performance through structured, system-based approaches.

Participants in Rob’s workshops can expect an engaging, results-driven learning experience that blends strategic frameworks, practical tools, and interactive discussion. His facilitation style encourages real-world application, ensuring that learning outcomes translate into improved leadership capability and organisational execution.

A published author and advocate for innovation in leadership education, Rob combines decades of consulting experience with his ongoing work in AI-enabled learning systems. He is highly experienced in both face-to-face and virtual delivery, having facilitated executive programmes for diverse audiences worldwide.