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Saudi Event Show

Exhibition & Seminars: 17 - 18 September 2025 | The Arena, Riyadh, KSA
Awards: 18 September 2025 | JW Marriott Hotel, Riyadh, KSA

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LEADING THE WAY WITH FREE INSIGHTFUL SEMINARS

Trending Topics. Practical Insights.

The 2025 edition of the Saudi Event Show will feature two dynamic seminar hubs on the show floor Seminar Hub 1: Local Spotlight and Seminar Hub 2: Global Innovation, featuring 40+ industry-leading speakers. Attend inspiring keynotes, fireside chats, and panel discussions.

Experience live insights from leading experts across the events, entertainment, and MICE sectors in Saudi Arabia as they take centre stage over two days of seminar content completely free for all attendees.

Attendees watching a live panel at Saudi Event Show (SES) 2025 during the ‘Saudi Vision 2030’ seminar at Hub 1: Local Spotlight in Riyadh

Innovative Seminars with Trending Topics

Vibrant event lighting installation representing innovation in Saudi Arabia’s Vision 2030 events sector

Saudi Vision 2030: How the Events Industry Has Fared So Far

Explore how Saudi Arabia’s events sector has evolved in alignment with the Kingdom’s Vision 2030 goals. This session highlights milestones, success stories, and the transformative role of government initiatives.

Woman interacting with digital interface representing AI and event technology integration in Saudi Arabia

The Digitization of Events – Integrating AI and Event Tech into Saudi Arabia

Discover how artificial intelligence, automation, and event technology are reshaping the Saudi events landscape. Learn from pioneers implementing tech-driven experiences that drive efficiency and engagement.

Event professionals in Saudi Arabia discussing mental health and workplace wellbeing around a boardroom table

The Human Side of Events – How Addressing Mental Health is Crucial in a Fast-Paced Industry

Gain practical strategies to support wellbeing in high-pressure event environments. This session explores mental health challenges, organisational culture, and solutions for a more sustainable workforce.

Illuminated installation made from recycled plastic bottles symbolising sustainability in Saudi Arabia’s events sector

Going Greener – The Strides of Sustainability in Events

Hear from innovators in the Saudi events ecosystem on sustainable practices that reduce environmental impact. Explore green production, ethical sourcing, and long-term sustainability frameworks.

Young Saudi professionals in traditional attire representing Saudization success in the events and entertainment industry

Saudization: The Strategies & Accomplishments That Have Shaped Up the Saudi Youth

Understand the impact of Saudization policies on the events and entertainment sectors. This session features insights into upskilling, career development, and success stories from the next generation.

Confetti raining down at a live Saudi event, representing Tahaluf’s impact on the global events and MICE industry

Case Study With Interview - Tahaluf – An Unprecedented Entry into the Global Events Industry

Dive into an exclusive case study and interview with Tahaluf, a groundbreaking Saudi initiative making waves internationally. Explore its strategy, partnerships, and global positioning in the MICE industry.