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Saudi Event Show

Exhibition & Seminars: 17 - 18 September 2025
Riyadh, Saudi Arabia

Ammer Harb
Co-Founder and Director of Design R+D at Studio PARADIGM
Speaker

Profile

Ammer Harb is a designer and educator with a PhD in Design Futures from Politecnico di Milano and an MSc in Human-Centered Design from Brunel University London. He is the co-founder and R+D Director at Studio PARADIGM, an experiential design studio in Cairo and Milan. From 2019 to 2023, Harb was a research fellow in the EU-funded FUEL4DESIGN project, focusing on futures literacy for designers. Currently, he is an Assistant Professor and Course Director of Product Design at Coventry University Cairo (TKH).

He has worked on numerous design projects in Cairo, London, Dubai, and Milan, and has facilitated projects as a Design Thinking facilitator, including the "Social Innovation Platform" led by GIZ in Germany and Egypt. Throughout his career, Harb has developed three design toolkits, published several academic papers, and provided design solutions for over 150 projects.

Agenda Sessions

  • Panel Discussion - The Digitization of Events – Integrating AI and Event Tech into Saudi Arabia

    14:45
  • Masterclass – Creating Experiential Events: From Concept to Interactive & Immersive Experiences

    17:30