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Saudi Event Show

Exhibition & Seminars: 17 - 18 September 2025 | The Arena
Awards: 18 September 2025 | JW Marriott Hotel
Riyadh, KSA

Azza Hegazi
Head of Global Brand Experience at Snap Inc. MENA
Speaker

Profile

Azza Hegazi is an accomplished event expert with over 12 years of industry experience. Currently serving as the Brand Experience Lead at Snapchat, she previously excelled as a senior producer, managing a diverse range of events including luxury and fashion, sports events, conferences, and exhibitions. Azza's passion for event management drives her to create exceptional and memorable experiences. She is consistently eager to explore new trends, innovative methods, and the latest technologies to deliver cutting-edge events. Her extensive knowledge and leadership have solidified her name as a distinguished professional in the events industry.

She’s enthusiastic about connecting with fellow professionals who share this passion, and is eager to exchange insights and knowledge.

Her previous experience saw her work on clients including G20 Saudi, Expo2020, Qatar World Cup and Augmented Fashion.

Agenda Sessions

  • Case Study – Redefining The Runway: The AR Bridge In Fashion

    16:45
  • Panel Discussion: She Leads – Trailblazing Success Stories from Women in Events

    13:30

At this event