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Saudi Event Show

Exhibition & Seminars: 17 - 18 September 2025
Riyadh, Saudi Arabia

Caroline Bee
Senior Vice-President at Pico EMEA
Speaker

Profile

A seasoned professional with over two decades in the MICE industry, Caroline draws from global experiential marketing agencies. Her leadership skills shine in team building for large-scale events, coupled with expertise in financial management and operational strategy.

In her leadership role, she led global expansion efforts, implemented cost-saving event processes, garnered awards for sustainability initiatives, adeptly managed crises, built strategic partnerships for business development, and demonstrated excellence in executing high-profile events. Additionally, she actively engaged in industry associations and conferences to stay updated on trends and introduce innovative concepts. Simultaneously, she directed the development of comprehensive event risk management protocols, prioritizing attendee safety, security, and minimizing legal liabilities.

Agenda Sessions

  • Panel Discussion: The Human Side of Events – How Addressing Mental Health is Crucial in a Fast-Paced Industry

    16:30