Cecilia Pitre

Cultural & Creative Projects Consultant- Executive Producer at TOADA at TOADA

Judge

Cécilia Pitré is a French hospitality and events expert with over 23
years of international experience across France, Asia, and the Middle
East. With a dynamic career that began in Thailand and Oman, Cecilia has
held key leadership roles in luxury hotels and F&B, including Director
of Marketing and Events, and has managed high-profile openings and VIP
experiences. Based in Riyadh for the past five years, she has carved a
niche in Art, Fashion, and Culinary event curation, successfully
blending cultural narratives with innovative guest experiences.

Cecilia is working now in TOADA agency focused on experiential events,
creative direction, and cross-cultural collaborations and ART. Her work
is grounded in storytelling, sustainability, and precision
execution—whether planning roadshows, pop-ups, or large-scale brand
activations. She continues to lead projects with a visionary touch and a
deep understanding of local and global markets.