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Saudi Event Show

Exhibition & Seminars: 17 - 18 September 2025
Riyadh, Saudi Arabia

Jonathan Chen
Senior Account Director at Pico KSA
Speaker

Profile

Jonathan is a Senior Accounts Director at Pico KSA, with a distinguished career spanning 24 years in client services and operations within MNC event agencies. His extensive experience encompasses dynamic roles in managing high-profile projects and professional teams, demonstrating exceptional interpersonal and management skills. Jonathan's career began in Singapore's advertising sector, where he worked in radio and magazines before transitioning to event management. He has excelled in experiential marketing for major clients including SAP, IBM, Lenovo, Cisco, and Apple. A passionate motorsports enthusiast, Jonathan has managed race operations for Gymkhana, drifting series, and the National Karting Championship, and has held prominent roles such as Chief Track Marshal and Assistant Clerk of Course at the Singapore Grand Prix. He also served as Team Singapore Manager for the FIA Asia Motor Sports Games 2023.

Agenda Sessions

  • Panel Discussion – Going Greener – The Strides of Sustainability in Events

    15:45